The architect liked the foggy image and the investor of course wanted a sunny one.
This is a personal project that I’ve undertaken in order to explore new design styles and principles.
So there is not that much about this project really. It is a personal project that focuses on creating a visually appealing, emotion evoking visualization where the sofa is in the center of attention.
These types of projects are a great way to experiment with workflows and moods so that you can get a better idea of what could help clients stand out amongst the crowd.
Instead of just creating an evenly lit interior shot, one can try to experiment and try to invoke emotions in the viewer.
Raw Serenity is an exploration of styles unknown, a step out of the comfort zone in search for the new and different. Whether the project is ultimately categorized as a product visualization or even an interior render set is not really important. What is important is exploring new styles and new design principles which can eventually help create inspiring commercial work and help clients and brands stand out.
This project is heavily inspired by the Japanese Wabi Sabi aesthetic which is derived from a world view that is centered on the acceptance of transience and imperfection.
Concept, design and visualisation for a virtual walkthrough of a Museum space centralized around the concept of artifacts. This is an ongoing project.
Luxury penthouse of an upcoming residential tower in Philadelphia.