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" Have no fear of perfection - you'll never reach it. "
Salvador Dalí
Spanish Surrealist artist

From the Showcase Section

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" Learn the rules like a pro, so you can break them like an artist. "
Pablo Picaso
Spanish artist

From the Tutorials Section

Ronen_Bekerman_mixedAI_Sunset_Serenity_in_Jaffa_A_mesmerizing_1920
Ronen at Work

It’s Gen-AI, Baby!

Ronen here from Gen-X saying that we are currently in Generation Alpha, which is damn close to being called Gen-AI if you ask me and see what’s happening online. Crazy, fascinating, scary, mind provoking, unethical, the next evolution. You name it, and you’ll be right.

let’s dive into the rabbit hole – blue pill or red pill?

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ArchVIZ Biz

Join Factory Fifteen as Senior Creative Art Director

Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries. They are seeking a Senior Creative/Art Director to join their expanding team and contribute to their portfolio of award-winning projects. Are you passionate about pushing the boundaries of art and technology and want to work with a dynamic and talented team? In that case, this is an excellent opportunity to join an industry leader.

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01_La Casa Nell'erba_INTRODUCTION of the La Casa Nell'erba
Making-Of

Making of La Casa Nell’erba

Discover the secrets behind creating a stunning architectural visualization project in this in-depth article by Descover Studio. Learn about the gathering and use of reference imagery, the process of 3D world-building, the creation of textures and materials, the importance of lighting methods, and the post-production workflow used to achieve a photorealistic result.

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Case Study

Somewhere in the Alps

Showcasing a commissioned project by Studio Visequence for Moser Wohnbau & Immobilien in Lans, Austria. The project aims to create a unique blend of comfortable living spaces and nature, highlighted by attention to detail and modern architectural elements and natural influences. The final product is a one-of-a-kind residential development captured in detailed 3D renderings created with industry tools such as 3ds Max, Corona Renderer, Forest Pack, and Photoshop. In this article, we look at the creative process and the tools used to bring this project to life.

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News

Animating Urbanscapes with NVIDIA Omniverse

NVIDIA Omniverse is new to me, and I haven’t explored it much (yet). This is where Pekka Varis comes in with his how-to video and writeup about populating a pedestrian street using ActorCore, iClone, and NVIDIA’s Omniverse platform. Enjoy the ride!

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ArchVIZ Biz

Cause & Effect

The ASAI American Society of Architectural Illustrators invites you to join a unique conversation harnessing the global village of visualizers, architects, developers, marketers, creatives, place makers, and artists who collaborate to depict our cities’ future.

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What can you find here?

See the most recent open jobs available in the ArchViz Industry.

Learn from your peers as they share their process behind their scenes.

Challenge yourself in one of the yearly challenges and smaller ones from time to time.

Factory Fifteen is looking for you!

We are looking for a Senior Creative / Art Director looking for a new challenge, working within an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries.

Go back back to the regular blog page.

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