Showcasing Edition in Parnell

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The Making of Edition

Since we posted this showcase, we also published the making-of Edition in Parnell on Ronen’s Blog.

Check it out here!

Concept / Mood

In an oversaturated property market, where there are many great render studios creating lovely images, we felt this project warranted a different formula. When I talk of formulas, I am referring to the standard late afternoon/sunset shots or if a client is feeling ‘crazy’ they will run with 1 or 2 dusk shots to compliment the suite of everlasting sunshine for the remaining 20 shots. Let’s not forget that it is always sunshine and smiles in the 3D world of architectural visualization!

Auckland is known for its cloudy skies and rainy days, especially at this time of year (Winter). We like to keep real-world values, it gives a place a true sense of locality. Like all good restaurants, keep it seasonal where possible, don’t be afraid of rain or cloud. Our studio is really pushing clients to think about the time of year and locality when generating an overall mood for projects.

Everyone in the studio is a big fan of Iwan Baan’s work as a photographer, his super soft blue grade for dusk or silver white days really float our boats. We felt his tone and grade to his photographs would suit the Auckland mood perfectly. With this inspiration we presented a mood board to our client of the direction we wanted to take the images and to our surprise, they jumped straight on board.

Composition / Lighting

The facade of the building is made up of thousands of handmade glass bricks from Italy. This was a really important/expensive design feature to highlight, to do this we knew the shot had to be a silver dusk. We needed to play up the reflective qualities in the brick whilst still being able to see pockets of interior light within, giving the facade an ethereal quality. The ethereal quality of the facade was amplified further by elevating the camera position, this helped us make the cantilevered upper 3 floors float above the podium entrance/reception below, something the architects were keen for us to demonstrate.

New Workflow

This was the first set of images that our studio had used Corona for the entire project, normally we mix between V-Ray, OctaneRender and Corona Renderer.

We also grew all of the plants in GrowFX and made custom shaders using Megascans. Railcone was also used for the glass bricks, curbs, and some hard landscape elements.

TSR 004: The Evil Twins of ArchVIZ – Peter Guthrie and Henry Goss about Pushing The Boundary!

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Creating The Boundary

Peter and Henry share the driving reasons and goals behind their decision to join forces and create The Boundary. From friends to business partners, as their individual capacities increased they decided to raise their game and share the burden of their work together. Although they just call it the next logical step, the results have been incredible.

Current Projects and What’s in (their) Store

Despite detouring from traditional architecture, Henry and Peter are more involved in architecture and design than ever before. They’ve been working with their heroes on fundamental design details from an early stage, including Peter Zumthor on the Los Angeles Museum of Art. We put Corona Renderer up against VRay, discuss animations and VR deliverables, and examine what it means at The Boundary to be a project manager, 3D artist, or project visualizer. We also chat about The Boundary Store, which they’ve set up to help people gain access to their scenes. The store is evolving to become a place where people will go to find the top brand, top-quality images.

Five Years into the Future

When I asked Peter what we need to start thinking about now so that we are still relevant five years into the future, he admitted that although he may not be excited about VR and augmented reality, he is passionate about creating beautiful images, moving images, and films. Henry recognizes that the change will be constant in this industry — there will always be other companies coming up behind you, so you must constantly push forward with your energy. And that thrust toward success is the future of business at The Boundary.

Cloudy Afternoon

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“Cloudy afternoon” is a free time work done during a boring rainy day in Shanghai, the city where I’m living and working. I tried to express my mood with the softness of the light, playing with one of my favorite color palette. As interior designer I put attention on details and materials. Hope you guys like it.

Elk Valley Brewery

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Unusual project based in Oklahoma city. No fancy architectural elements here but the idea is the create the feel of a real life brewery in an imagined space.

I put a lot of emphasis in creating models and realistic textures of equipment that might be found in an actual brewery, based on photographs of their existing workshops. All other elements are modeled and textured based on existing images I could find of similar large interior warehouse spaces. Apart from the unusual large blue portal frames, this really is just a large warehouse with a brewery inside!

OAK 58

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The project is a mixed use building in Puebla, Mexico, the studio was in charge of visualizing some interiors and exteriores areas all of them expressing different ambiances. This image is the business center that includes a small library with reading rooms, meeting cubicles and the main meeting room.
Our intention was to create a clean and natural illuminated space in which the glass walls and reflections could stand out, we opted for a cloudy ambiance that allow us to take advantage of the beautiful context formed by a mountain chain and a couple of volcanoes. The light was setting to avoid areas strongly iluminated and sharped shadows, that was useful to show the entire business center easily.

House in the wood

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For this project, I wanted to create the idea of a house, overhanging a hill and of course in the forest….since I don’t have the hardware to get all the forest done, I had to opt for matte painting, so as you already know, only the house was modelled and rendered