Out with the old and in with the new! In Converted, I’m asking you to take an in-depth look at existing architecture near you or one you love worldwide and introduce something new.
This is a commissioned project of a restaurant on Winchester Walk by William Matthews Associates, UK.
Corona Renderer with Blender was used for the images. The animated Exterior loop was done with After Effects. Birds are 2d hand drawn animation by myself (yep..I do 2d animation) using Krita. Small post processing using Photoshop. Photo textures as well as handpainted textures by me were usedw for the renders.
Peter and Henry share the driving reasons and goals behind their decision to join forces and create The Boundary. From friends to business partners, as their individual capacities increased they decided to raise their game and share the burden of their work together. Although they just call it the next logical step, the results have been incredible.
Current Projects and What’s in (their) Store
Despite detouring from traditional architecture, Henry and Peter are more involved in architecture and design than ever before. They’ve been working with their heroes on fundamental design details from an early stage, including Peter Zumthor on the Los Angeles Museum of Art. We put Corona Renderer up against VRay, discuss animations and VR deliverables, and examine what it means at The Boundary to be a project manager, 3D artist, or project visualizer. We also chat about The Boundary Store, which they’ve set up to help people gain access to their scenes. The store is evolving to become a place where people will go to find the top brand, top-quality images.
Five Years into the Future
When I asked Peter what we need to start thinking about now so that we are still relevant five years into the future, he admitted that although he may not be excited about VR and augmented reality, he is passionate about creating beautiful images, moving images, and films. Henry recognizes that the change will be constant in this industry — there will always be other companies coming up behind you, so you must constantly push forward with your energy. And that thrust toward success is the future of business at The Boundary.
Sharing an update on the first year of their new business, Peter and Henry call their first year “an incredible one.” They cover how they’re keeping updated on new technology, including Unreal Engine, the plans for their new shop, and what they’re looking for from potential employees. Their morning routine starts with sleeping in, and their motivation comes from learning new things and having fun, but I’ll let Peter and Henry explain how that works for them. You can gain access to their workflow by grabbing scene files from The Boundary Store, where they share work files and more.
The Boundary Store
Hayes Davidson
Hayes Davidson pioneered architectural visualization with 25 years behind them. They have produced over 20,000 CGI images in those years, and it was a real pleasure to sit down with David, John, and Luis, at SOA Academy Day #6. From planning to marketing, those years of experience give them an edge over their competitors, which they detail in our conversation. When looking for new employees, the first thing they want is someone with a good eye, and possibly someone who is exceptional at a game of squash.
London Fast Forward
Squint/Opera
Squint Opera is a creative studio and production house based in London that produces extraordinary work in everything from video content and animation, branding, websites, design, games, and strategy. I chatted with Silvia, who is an intern-turned-3D artist, and John, music- producer-turned-technical editor. They share some of the technology tools they’re using, what they’re looking for in new hires, how they train their employees to meet the Squint standards, and one major perk that’s located just downstairs from their main office.
The Doodle Bar
Beauty & The Bit
Victor and Eva are brothers at Beauty and The Bit, which is based out of Madrid. They specialize in architectural illustrations and visual creation. In our conversation, they share their approach to testing out new technologies, what they’re looking for in new employees, and what they love to do in their spare time — provided they happen to find some.
B&TB Team 😉
Bloom Images
Bloom Images splits their efforts between two offices — one in Hamburg and one in Berlin. We chat about how they manage multiple locations, the ideal team size, and how they use people leaders to develop their whole team. They give a glimpse into their newest venture — set design, creating surroundings for advertisements for games, movies, and more, and again, share what they’re looking for from anyone that is looking to join their team.
Located in Norway, MIR is a big source of inspiration to me in many aspects, not just in their visuals but in the way they go about doing their work. They dedicate one artist per one week per one image, which allows them to remain focused and undistracted, and to deliver a high-quality product on time. In my conversation with them, Trond and Mats describe this process they title “MIR is a Resturant,” as well as their disciplined approach to their art, how they plan to develop their visualizations in the future, and what hopeful potential employees should do, and not do, to gain their attention.
I’ve posted a written interview with MIR back in March 2011 which could be very interesting to read before or after listening to the recorded one years after.
“A proper daytime sunny image” – Trond Greve
Render Legion – Corona Renderer / Adam Hotovỳ & Juraj Talcik
Corona Renderer is a high-performance photorealistic renderer software program developed in Prague by Render Legion. I talked with Adam Hotovỳ about some of the milestones they were working to meet at the time of SOA Academy Day #5. Juraj Talčík also had plenty of great things to say about why he and Veronika Demovičová prefer to use Corona Renderer over other rendering programs.
Icelandic House by Talcik&Demovicova
Peter Guthrie
At the time of this conversation, Peter Guthrie and Henry Goss were two days into their adventure at The Boundary. The incredible success of their company is a topic that will also feature in a future session of The SpectRoom.
The Boundary is Born!
DBOX / Christiaan Klaassen
DBOX is a full-service agency, taking their clients from branding all the way to the publication of a project. I’m talking here with Christiaan Klaassen about CGI, how synchronization happens with the whole team, and the incredibly detailed work they put into each project.
432 Park Avenue, rendering by DBOX
Arqui9 / Pedro Fernandes
Based in the UK, Arqui9’s Pedro Fernandes stresses simplifying your portfolio and specializing in your greatest area of strength. He also has some great tips for artists that are looking into going out on their own that you’ll want to hear. Expect to hear more from Pedro in a future session.
Title :Sah-bal Honey Store in Baku
Architect & 3d vusualiser:Farid Muradov
Order :Shahbal Store
Software : 3dmax 2016, corona 1.5 ,ps cs6
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