When Lumion 10 was released, I decided to do some artwork with it.
Sun RV Resorts chose TEN OVER MEDIA as a partner that would make future customers more comfortable making reservations with Sun RV Resorts. But not only that, they chose a partner that cares about the future property as the Sun RV Marketing team do.
“Ten Over Media truly made the future development come to life,” said Jackie Maguire, Regional Vice President. “They took the time to come to the property to see the beginning stages of development and truly understand the character of the surrounding area.”
“The accuracy of the videos is impeccable,” said Maher Sarafa, Director of Marketing for Sun RV Resorts. “Not only are the videos brand consistent, but it shows exactly what the resort is going to look like.”
Ten Over Media crafted branded assets to share with the resort’s future clients that generated bookings for River Run, “I can tell you unequivocally that the TEN OVER MEDIA videos were integral to driving bookings and are the primary marketing driver for reservations,” Maher emphasized.
Our process & scope included the following;
• Scout the construction location and surroundings in the Colorado Rocky Mountains to learn about the property and its audience.
• Translate the construction documents into 3D and CG modeling of 400 square miles of property and surroundings.
• Creation of a 3D photorealistic environment and animation using the brand guidelines.
• Video planning, writing, strategy, directing, videography, cinematography, sound design, production design, compositing, audio editing.
Our deliverables included the following;
• Multiple 3D images of the property that is being used in marketing material for web, social media, trade shows, press releases, media kits, and staff training.
• Multiple 3D short video clips that is being used for TV commercials, Social Media postings and ads, Youtube ads, trade shows, press releases, media kits, and staff training.
• A 3D promotional film that is being used on web, Social Media, trade shows, press releases, media kits and staff training.
In 1931, Aldous Huxley made the first reference to the passenger drone. In
his novel, Brave new world, the everyday transportation is the private helicopter.
“The machine shot vertically into the air. Henry accelerated; the humming
of the propeller shrilled from hornet to wasp, from wasp to mosquito; the
the speedometer showed that they were rising at the best part of two kilometres
Although cities are very complex, they develop and evolve based on fairly simple physical constraints. The limitations of construction and engineering are the drivers of our cities. They grow in population, density and size thanks to these advances so more people can work and live in them.
“Verticalism” as we understand it today, is about tall buildings or skyscrapers.
We have come a long way since we started going vertical at the
end of the nineteenth century, the first skyscraper was the Home Insurance Building in Chicago and was ten stories high. However, a super-advanced tower of today and the Home Insurance Building are in essence the same thing. They are one-way “vertical cul-de-sacs”.The way in is the same as the way out.
Passenger Drones and high-level access in and out of a building will fundamentally change the way we understand a city and its buildings
We can finally move to the next step or “Verticalism 2.0”.
Buy fresh vegetables and local wine right from the land they were produced
from. Then attend a night at the Opera and a meal at the trendiest restaurant
in town. All happening the same day in the same area, just not the
Cities grow in density expanding on to endless suburban areas, connecting roads and infrastructures. Their epicentres move farther from nature. The infamous” urban sprawl”.
The full use of airspace thanks to these “personal helicopters” will create radical new city models. We could grow denser and taller without having to expand and sprawl at ground level. Having many access and egress points at different levels will have most of the flow happening at a high level. Needless to say, buildings will have all the classical means to go up and down but people will not go down to the ground floor if there is no need.
If the main transport domain is airspace then a future utopia could become a reality. City life and unspoiled nature can be side by side. This will also mean that we don’t need to recreate the life and the things that naturally belong to the ground in absurd artificial environments at high level. It will be abnormal and simply will not work. As it may be expected on vertical cities , there will be multiple recreation and landscape areas high above but their objective will be orderly urbanism and not a spurious replacement.
All in all, the objective of going vertical should be to strengthen our relationship with the ground (bring us closer to nature) and not the opposite within existing fully saturated cities. Vertical cities should be new chapters that will alleviate the pressure on existing ones. The absolutely necessary surrounding areas at ground level of a vertical city will play an equally important role as the ones high above.
A mostly pedestrianized walking distance village-like environment in full symbiosis with the vertical. Plenty of room for outdoor recreation, sports and no boundaries with true nature.
After the design of the project was completed, I was asked to make a quick render for the client. I was playing with different camera angles and I stumbled into this one. I wasn’t really involved in the design of the project, my work mates and project manager were the one in charge.
This an animation work with lumion,
The scene is ready in cgtrader.com
all the materials and lights are built in 3Dsmax (Vray) and lumion
This is the first time for me using Lumion to make an animation video.
I liked the workflow, results and how to easy it is to work with.