The first day of spring

This image is a reflection on architectural visualizations in general. Architectural visualization aims to present architectural visions in an attractive, interesting and complete way. Its task is to show how the architectural design will become a finished, existing building. The attractiveness of visualizations, with a superficial approach to the subject, is usually limited to showing the object within fake and unreal scenery. However, is bending reality necessary to create a successful frame? Does a good visualization have to mean a caricatured image full of happy people?

The reality that surrounds us is completely different. This does not mean, however, that it is less interesting. On the contrary, the world around us is full of inspiration to create an image which, in addition to the banal external appearance, presents the world in an intriguing and truthful way.

Commended Entry.
Team: Maciej Józefiak, Rafał Stachowicz

Blades

Original photograph – by ADAM MØRK Architectural Photography
https://static.dezeen.com/uploads/2015/11/Rigshospitalet_3XN_Copenhagen_hospital-carpark_dezeen_1568_20-1024×731.jpg

Project link – https://3xn.com/project/rigshospitalet-north-wing

Food Pavilion

This image was a result of an architect who fully trusted his visualisation artist. The architect was pleased with the art direction from the beginning and in the end no time was wasted on amending a large amount of comments. Instead some time was spend on the last details and finesse of the images. An overly happy architect with an overly happy client. Win/win.