The 2023 ArchViz BlackFriday

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News / Promotion

The 2023 ArchViz BlackFriday!

The annual ArchViz BlackFriday to CyberMonday promotion is underway with 17 Partners early to start this time around. Many more to join in leading up to the official Black Friday date – November 24th. Expect up to 50% Discounts on software, content and training going on well into (3)December.

Reading time: 1 min 15 sec
" Globe Plants render-ready assets are a perfect match with Skatter to create stunning vegetation renderings with just a few clicks "
Skatter for SketchUp The most powerful Scattering Extension for SketchUp

Visit the special landing page prepared this year to showcase all the great deals you can grab immediately! 

Check deals that have already started by : 

  1. Globe Plants – 40% off on all of their plants. 
  2. AXYZ Anima (now part of Chaos) – Up to 50% off based on spending on ANIMA, content, and wallet purchases.
  3. iToo Software Forest Pack, RailClone, and more! – Check specific discounts on their website.

Globe Plants

Featuring Globe Plants front and center this year, they made big strides to support as many platforms and formats! Believe in the fusion of art and technology, they have a vision to provide the most lifelike, detailed, and scientifically accurate 3D plant models, bridging the gap between virtual and real-world landscapes.

With over 15 years of professional Architecture Visualization and Landscape Design experience using GrowFX, Globe Plants team combine those years of experience to produce the highest possible quality of 3D digital plants and trees to almost indistinguishable to real life.

Globe Plants 3D foliage models will guarantee to accommodate for highest level of production.

Table of Contents

AXYZ Anima ALL

Bring your interior renderings to life with new 4D models of people in everyday household tasks. These photorealistic human characters are designed with advanced scanning technology, making them the perfect complement to your digital scenes, animations and visualizations. With AXYZ 4D people, you can easily incorporate a level of realism and emotion that truly enhances your projects. Whether you are a filmmaker, game developer, or designer, AXYZ 4D personas offer unmatched quality and versatility to help you achieve your creative vision.

AXYZ design 3D people 4D Scanned People Character Animation Soft
Taking the previous "Stunning Mid-Century Modern House in California" for a spin with ChatGPT to be more methodical about the results
Take advantage of the unbeatable discounts up to 50% and a selection of exclusives products available from: Friday November 17th 00:00:00 GTM+1, until Monday November 27th 23:59:59 GTM+1 included!

Stay tuned for more...

More deals open up towards Friday the 24th so keep an eye on the promo page at – https://blackfriday.ronenbekerman.com/

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Polytown Media LTD

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Ronen_Bekerman_mixedAI_Sunset_Serenity_in_Jaffa_A_mesmerizing_1920

It’s Gen-AI, Baby!

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A series about AI by Ronen Bekerman

It's Gen-AI, Baby!

Ronen here from Gen-X saying that we are currently in Generation Alpha, which is damn close to being called Gen-AI if you ask me and see what’s happening online. Crazy, fascinating, scary, mind provoking, unethical, the next evolution. You name it, and you’ll be right.

let’s dive into the rabbit hole – blue pill or red pill?

Reading time: 7 min 15 sec
" Are You Living in a Computer Simulation? "
Nick Bostrom Philosopher, In his 2003 paper

I’ll be writing this article and follow-ups to it based on my experience as I go. Don’t expect any structure to it. Things change too fast anyways.

Getting philosophical about it

The idea that humanity might be living in a simulated reality gained significant attention in contemporary times due to the work of philosopher Nick Bostrom. In his 2003 paper, “Are You Living in a Computer Simulation?”, Bostrom presented the Simulation Hypothesis, which posits that we may be living in an advanced computer simulation created by a highly advanced civilization. This idea is not new, and you can trace it back to ancient philosophical concepts like Plato’s Allegory of the Cave, which can be interpreted as an early precursor to the idea of “living in a simulation” in the sense that it explores the concept of humans being trapped in an illusory or limited perception of reality.

Allegory of the cave by Plato - Mixed matte painting + AI
Allegory of the cave interpretation - Mixed Matte Painting + AI

In the context of generative AI, these philosophical inquiries become particularly relevant. As generative AI models advance, they can create increasingly realistic simulations of various aspects of our reality, such as images, sounds, and even 3D environments. These AI-generated simulations may eventually become indistinguishable from the real world, leading us to question the authenticity of our experiences and the boundaries between simulation and reality.

There’s no need to venture into the realm of the Matrix to grasp the concept at hand. The mere presence of advanced text-based AI agents, voice AI agents, and visually stunning AI avatar agents operating freely in our digital environment is sufficient to illustrate this idea. Indeed, such technological advancements are already taking place, transforming our interactions and experiences in the virtual world.

Table of Contents

Getting the bad out of the way first

Generative AI has been a game-changer in numerous fields, but its rapid advancements have also raised several controversial topics and concerns. Some of the most prominent issues include:

  1. Deepfakes and misinformation.
  2. Intellectual property and copyright.
  3. Loss of jobs and skills.
  4. Bias and fairness.
  5. Ethical considerations.
  6. Environmental impact.
  7. Regulation and governance.

These controversial topics highlight the need for ongoing research, dialogue, and collaboration among various stakeholders, including AI developers, policymakers, and users, to ensure that generative AI, or what is now widely discussed as artificial general intelligence (AGI), is developed and deployed responsibly and ethically.

I’ll address these topics in follow-up posts.

Generative-AI, it is nice to meet you!

You know that feeling when you’ve got a super cool idea in your head, but you just can’t get it out for some reason? Like, maybe the process is a drag, you’re not in the right headspace, or the tools are just annoying. Well, guess what? This new AI stuff is changing the game big time! No more excuses – it’s time to unleash that creativity!

Like this "Stunning Mid-Century Modern House in California, photo, 24mm tilt-shift CANON lens, golden hour, vibrant color, kodak vision 2383" as an example made with Midjourney v5

 

Generative AI refers to a subset of artificial intelligence that focuses on creating new content, often based on a given dataset or a set of parameters. These AI models learn from existing data and generate novel output, such as images, text, music, or 3D models. They can augment human creativity or automate specific tasks, making them an exciting tool for artists and designers.

Some of the most popular generative AI techniques include Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and Transformers. Each of these techniques has unique characteristics that can be harnessed for architectural visualization.

GANs

GANs consist of two neural networks, a generator and a discriminator, that work together to create realistic output. The generator creates new content, while the discriminator evaluates its quality. GANs have been used to generate photorealistic images, textures, and even 3D models, making them an invaluable tool for architectural visualization artists.

The diagram shows the generator and discriminator networks that make-up the 3D-IWGAN. Source: https://www.computationalarchitecturelab.org/3d-generative-adversarial-networks

VAEs

VAEs are unsupervised machine learning models that learn to encode and decode data, enabling them to generate new content based on a given input. VAEs can be used to create variations of existing architectural designs, interpolate between different styles, or generate new design elements.

Variational autoencoder. (2023, April 3). In Wikipedia. https://en.wikipedia.org/wiki/Variational_autoencoder

Transformers

Transformers are a type of deep learning model that has demonstrated remarkable capabilities in natural language processing and image generation. They can be used to generate textual descriptions of architectural concepts or create visually coherent images based on a given text input.

Transformer (machine learning model). (2023, April 19). In Wikipedia. https://en.wikipedia.org/wiki/Transformer_(machine_learning_model)

New tools of the trade

So far, I’ve been exploring and using DALL-E, Midjourney, and Stable Diffusion for generating images. I’ve added ChatGPT into the mix very recently as a way to get better at prompting.

“prompting” refers to providing an initial input or a seed to an AI model, which then guides the model to generate new content based on that input. The prompt serves as a starting point for the AI model, shaping its response or output in a specific direction depending on the desired outcome. You can also use images as a prompt or as part of a prompt.

Prompting seems to be a rising skill, with talks about “prompt engineer” being a new job position created by AI already. Sure enough, you can already see such job posts published online.

Taking the previous "Stunning Mid-Century Modern House in California" for a spin with ChatGPT to be more methodical about the results

DALL-E

The first generative AI tool I encountered left me in awe. I was particularly impressed by its innovative “generation frame” feature, which resembles inpainting capabilities found in other tools. This remarkable feature enables users to extend an image infinitely, one square at a time, by utilizing various prompts—a truly captivating and unique experience.
RONEN + DALL-E - A photo from a distance of a triangular shaped cabin made out of Corten steel and glass hanging over the edge of a high cliff in Meteora Greece at dusk golden hour sun

And below you can see the result after several generation frames as I was aiming for an “epic” scene! Each new square with a prompt to generate the specific things I wanted in the “tile”.

RONEN + DALL-E - A photo from a distance of a triangular shaped cabin made out of Corten steel and glass hanging over the edge of a high cliff in Meteora Greece at dusk golden hour sun

Midjourney

The most exceptional generative AI tool I’ve used, in terms of output quality, has undergone significant improvements with the release of Version 5. This update has not only enhanced the overall output quality but also introduced innovative features such as “describe,” “blend,” and more. In comparison to Version 4, the new iteration produces strikingly photorealistic results, surpassing DALL-E 2, which I previously considered superior in this aspect. The advent of Version 5 has truly raised the bar for generative AI tools.

Below are the very first images I’ve made with Midjourney a year ago!

And below a few from the recent month!

Stable Diffusion

Boasting unparalleled flexibility and the ability to run on your own hardware, this particular generative AI tool offers a wealth of plugins, addons, and customization options for controlling the output, most notably through control nets.

bottom row is what you get with just the dog image + a prompt. Top row is when you use a control net on the dog image! Now translate that to architecture 🙂

I primarily use this tool for intentional generation, taking advantage of the numerous models available online or even training it myself. Furthermore, it paves the way for creating animations, an area I’m particularly eager to explore in the near future.

The art of the prompt

Or the modern-day equivalent of the California Gold Rush of the 1800s.

You can joke about it all you want, but you need the [blank] prompt to get the desired result. And I keep it blank since it is not “right,” “correct,” or “best,” to name a few options. It is undoubtedly something, but that is for you to figure out!

Much like digging for gold, the quest for success has remained the same: a combination of hard work, skill, and a bit of luck.

That was the point I decided to bring in ChatGPT. I’ve been conjuring up countless prompts on my own before that, but I decided to get more methodical about it.

Taking it for a spin in the #ChatGPT + MJ process I’m exploring. My aim is to make this look more like an architecture photographer professional has taken the photos. You can indicate a known photographer for the style (not sure how ethical that is, but it works) to get very interesting results.

This is totally text-to-image, and MJ decides about the output, but there is a lot you can do in a prompt to direct it.

Midjourney is far better (in my tests) than stable diffusion for generating the first result.

And an “old” black and white photo look to it!

More examples

The first (left) one is the result. The second one is an old matte paint I did. The process was feeding the matte paint to midjourney new describe feature to get some prompts, taking that to ChatGPT for making a better version to feed back to midjourney, using the original image in the prompt as well, upscaling a favorite result and back to photoshop for final edits. Overall “title” of the image remains the same for me.
For the “Plato’s Cave” image above, I employed a similar process. Crafting the image based solely on a text prompt proved to be quite challenging. To overcome this, I initially “guided” the AI using image blends and subsequently created a rough matte painting to serve as an image prompt. This approach facilitated the generation of the desired outcome.

What's next?

In upcoming posts, I’ll delve deeper into the challenges and concerns I mentioned earlier while also providing more technical insights on setting up various tools and techniques for generating images. Additionally, I’ll continue to share my ongoing exploration of this groundbreaking technology. Currently, I’m conducting experiments using AutoGPT and ChatGPT Agents and animations with stable diffusion. I’m also working on automating ArchViz-related tasks, such as Day-to-Night conversions, face replacement for 3D characters, complete character replacement or population, and even full image creation – from concept to the final result – based on a 3D model. Stay tuned for more exciting updates and discoveries!

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Polytown Media LTD

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Join Factory Fifteen as Senior Creative Art Director

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JOB POST

Join Factory Fifteen as Senior Creative/Art Director

Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries. 

Reading time: 3 min 21 sec

Introduction

Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries. They are seeking a Senior Creative / Art Director to join their expanding team and contribute to their portfolio of award-winning projects. Are you passionate about pushing the boundaries of art and technology and want to work with a dynamic and talented team? In that case, this is an excellent opportunity to join an industry leader.

The position is full-time, hybrid on-site & remote working.

Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Table of Contents

Your role at the Factory

At the heart of this role is your ability to communicate ideas with clarity and confidence to both clients and artists. Your solid technical and presentational skills will be essential to :

  1. Develop new visual, cinematic, and narrative approaches toward some of our industry’s most prominent architectural films.
  2. Bring unique conceptual approaches to branded content.
  3. Lead design and worldbuilding strategies on longer format film projects.
  4. Meeting with clients to discuss their requirements and vision, pitching concepts utilizing innovative presentations.
  5. Lead internal and contracted artist teams to deliver on your vision, on budget, and on time. 
  6. Occasionally direct 3rd party film crews on green screen and location shoot. 
  7. Work alongside the production and creative teams to build the ‘scope of work’ and fee proposal documents related to creative strategies. 
  8. Find new and novel ways of integrating emerging technologies into projects.
Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Your experiance

Although Factory Fifteen operates in multiple industries, all our work is spatially oriented. Therefore, candidates must demonstrate a solid understanding of 3D space and cinematic composition. We expect you to have experience working in production and a keen interest in continuing to be part of the production environment. However, you will approach the role with a lighter touch, as your focus will be on leading and guiding the creative process rather than being directly involved in the day-to-day production work.

Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Required :

  1. 5+ Years experience within a creative studio. 
  2. Have an eye for composition, cinematography, and storytelling.
  3. Skilled within 3ds max/adobe suite / compositing tools. 
  4. Excellent presentation skills using InDesign / Google Docs.
  5. Demonstrate good editing skills.
  6. Strong design skills, ability to draw and sketch in your way.
  7. A degree in architecture, design, or other creative fields.
Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Desired :

  1. Concept design / matte painting skills.
  2. Nuke compositing skills.
  3. Unreal / Real-Time experience.
Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Eligibility :

  1. You are eligible to work in the UK. (Visas will be considered for the right applicant), and you speak fluent English.
Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director

Salary & Benefits

At Factory Fifteen, we recognize that attracting and retaining the best talent requires more than just exciting projects and a great team environment. We believe in offering our employees competitive compensation packages that reflect their skills and experience, as well as a range of benefits to support their overall well-being. In this section, we outline the salary and benefits that you can expect when you join our team as a Senior Creative/Art Director.

Join the Award-Winning Team at Factory Fifteen as Senior Creative/Art Director
  1. £45,000.00 – £60,000.00 depending on experience. 
  2. Bonuses + extras on top. 
  3. Generous holiday allowance based on seniority and length of service.
  4. Workplace pension scheme.
  5. Medical Insurance.
  6. Life Insurance.
  7. Flexible working.
  8. Weekly Training.
  9. Monthly socials.
  10. Yearly Holidays.
  11. Cyclescheme.
  12. Paid training opportunities.

Contact the Factory directly

Think you are the one (or know someone who is) – please applay directly at – jobs@factoryfifteen.com

Final Comments

Factory Fifteen is a London-based CGI studio known for pushing the boundaries of art and technology. Their innovative approach was recognized when they won the “The Vinyard” challenge in 2016 with a fantastic “LA GERIA” entry demonstrating their ability to test and adopt new technologies in their daily workflow. They were among the first to use Epic Games Unreal Engine in ArchViz and have since continued to be at the forefront of innovation in the industry. This Senior Creative/Art Director role is a dream opportunity for anyone with the required skills to work alongside a dynamic and talented team at the cutting edge of visual effects and immersive industries. I recommend giving it a go and wish you the best of luck with your application.

Polytown Media LTD

© All Rights Reserved 2022

01_La Casa Nell'erba_INTRODUCTION of the La Casa Nell'erba

Making of La Casa Nell’erba

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MAKING OF by Descover Studio

The Making of La Casa Nell'erba, a Modern House with a Natural Twist

Discover the secrets behind creating a stunning architectural visualization project in this in-depth article by Descover Studio. Learn about the gathering and use of reference imagery, the process of 3D world-building, the creation of textures and materials, the importance of lighting methods, and the post-production workflow used to achieve a photorealistic result

Reading time: 6 min 54 sec

You’ll also get a glimpse into the tools and techniques used by the team to bring this project to life, as well as some valuable tips and best practices for your projects.

Enjoy!

Introduction

La Casa Nell’erba, a contemporary residence by Descover Studio, embodies a design philosophy that celebrates the natural landscape. The house harmoniously integrates with the environment while showcasing its unique and captivating natural features.

The studio’s approach prioritizes the relationship between the dwelling and the landscape, creating a seamless bond. The construction of the house utilizes simple yet striking materials, including concrete, corten steel, stone, and glass.

Descover Studio employed several design strategies to maximize the site’s potential, such as orienting the bedroom wing to the southwest to capture the morning light and optimize the landscape views. Additionally, the house boasts sliding glass doors that effortlessly connect the living spaces to the natural surroundings, inviting a sense of calm and serenity indoors.

The design also incorporates multiple hidden courtyards that offer intimate glimpses of the lush vegetation and encourage exploration and wonder. The garden, located by a grand heritage pine tree, provides a peaceful retreat and a visual delight for residents and visitors alike.

01_La Casa Nell'erba_INTRODUCTION of the La Casa Nell'erba

Table of Contents

Gathering References

Gathering and working with references is essential to any creative design work, including architectural visualization. In the case of La Casa Nell’erba, our team conducted extensive research and used many studies to gather visual references before finding the inspiration for the project. We looked for buildings surrounded by beautiful gardens filled with local trees, bushes, and flowers, allowing people to connect with nature and enjoy it continuously.

Gathering various visuals when using reference imagery in creative work is essential to create a comprehensive and diverse reference library. This library should include images of the design concept and inspiration from other sources such as art, nature, and architecture. The more varied and diverse the references, the more creative and unique the final design.

It’s also essential to critically analyze the reference imagery to identify the elements that make them compelling. By doing so, designers can incorporate these elements into their designs while maintaining their unique style and vision.

Additionally, it’s crucial to communicate effectively with the team and clients about the reference imagery used as the basis for the work. This allows for a shared understanding of the design concept and can help streamline decision-making.

Finally, it’s important to remember that reference imagery should be used to inspire and inform the creative process, not to copy or replicate. A well-researched and diverse reference library can provide a solid foundation for a unique and inspired design that seamlessly blends into its surroundings, as seen in the case of La Casa Nell’erba.

3d World-Building

3D world-building is an essential process in architectural visualization that involves modeling the building and the surrounding environment to create a realistic and immersive experience for viewers. We use Autodesk 3ds Max, which allows for precise modeling and manipulation of elements within the scene.

01_La Casa Nell'erba_3D_MODELING

 

In addition to modeling the building, 3D world-building requires incorporating various landscape elements, such as trees, grass, and other vegetation. To achieve this, designers often use models from external sources such as Maxtree, Globe Plants, or Turbosquid, with minimal corrections to their materials to fit seamlessly into the scene.

In this rendering, the Descover Studio team utilized tree models from Maxtree Bundle #25, grass models from Maxtree Bundle #20, #27, #33, #45, and #60, and vegetation models from Globe Plants Bundle #12 and #26. By utilizing these pre-made models, architectural visualization artists can save time and focus on the more critical aspects of the design process.
One of the essential elements of the La Casa Nell’erba rendering was the large pine tree in the middle of the courtyard, which serves as the scene’s focal point. This tree model was sourced from Turbosquid and integrated into the scene seamlessly. The grass models used in the scene were also sourced from Turbosquid and were modified to create a realistic mowed effect, adding to the overall visual appeal of the scene.
06_La Casa Nell'erba_VEGETATION _AND_SCATTERING

To create a more realistic and natural environment, the team at Descover Studio utilized iToo Software’s Forest Pack plugin. This plugin allows visualization artists to populate the scene with many objects, such as trees, rocks, and other vegetation, to create a dense and immersive environment.

07_La Casa Nell'erba_VEGETATION _AND_SCATTERING

Forest Pack offers advanced settings that allow precise control over each object’s placement, scale, and orientation, allowing designers to create unique and dynamic environments.

Texturing & Materials Creation

Textures and materials are crucial elements in creating realistic architectural visualizations. To achieve high levels of realism, it is essential to carefully select and combine different textures and materials to create a cohesive and believable environment.
01_La Casa Nell'erba_TEXTURING_AND_MATERIALS

In the case of La Casa Nell’erba, the team at Descover Studio used a combination of different textures and masks to create the final result. This process involves analyzing reference images to find the most suitable textures and materials, then combining them to mimic real-world surfaces.

02_La Casa Nell'erba_TEXTURING_AND_MATERIALS

The team also paid attention to the materials used in the scene, focusing on concrete and corten steel. Concrete is popular in modern architecture due to its durability, strength, and versatility. In the rendering of La Casa Nell’erba, the concrete was treated with a texture that added depth and variation to the surface. 

Corten steel, on the other hand, is a material that has gained popularity due to its natural-looking, weathered appearance. In the rendering, the corten steel was used in a way that complemented the surrounding landscape and created a harmonious relationship between the building and its environment.

03_La Casa Nell'erba_TEXTURING_AND_MATERIALS

Lighting

Lighting plays a fundamental role in creating a realistic effect in architectural visualization, and finding the proper lighting is crucial to the project’s success. In the case of La Casa Nell’erba, Descover Studio utilized the Corona Sun and Corona Sky lighting system to bring out the best of the surrounding landscape and emphasize the area’s natural beauty.
01_La Casa Nell'erba_ LIGHTING
The studio also used regular Corona Light to illuminate the interior of the building, ensuring that every corner was well-lit and highlighting the design features of the space. The choice of lighting method is essential, and careful consideration is needed to ensure that the desired effect is achieved. The result is a harmonious blend of light and shadow that creates an immersive and compelling visualization.

Rendering

The 3D rendering process for the La Casa Nell’erba project involved utilizing the Corona Renderer software to achieve realistic results. While the team didn’t use many specific settings, they were able to make minor adjustments in the Corona VFB to get the best results for the raw render.
01_La Casa Nell'erba_ RENDERING
This was key in saving time during post-production in third-party programs in the future. Additionally, the team used the basic LUT Kim_Amland_Photographic_01 on their renders, which was often applied to them. Using these tools and techniques, Descover Studio created stunning and lifelike visualizations of La Casa Nell’erba that truly showcase the beauty of the design and its surroundings.

Post Production

Post-production is an essential process that can significantly affect the final output of any 3D project. In the case of the La Casa Nell’erba project, the team adjusted the color correction in Photoshop and its Camera Raw Filter to achieve the desired effect. Even though they tried to get as close as possible to the outcome at the rendering stage, they still had to finalize the desired result with the help of adjusting the color gamma and the reflection and inserting some elements such as fire and sun glare.

The post-production process is highly dependent on the purpose of the project and the artist’s approach to delivering optimal and efficient solutions to the task at hand. For instance, the path to post-production may vary for projects intended for marketing and advertisement purposes and those meant for academic or research purposes. In some cases, 2D elements in post-production may be auxiliary, while in others, they may be central to the entire process.

In the La Casa Nell’erba project, the team used 3D as the backbone and 2D elements in post-production as an auxiliary. The process involved adjustments to the color gamma and reflection and adding elements such as fire and sun glare to achieve the desired effect. The team’s approach to post-production was highly effective, and the final product was a realistic and aesthetically pleasing representation of their initial vision. A video demonstrating the progression from the RAW render to the final product showcases the effectiveness of their approach.

Final Comments

In this article, we explored the process of creating a photorealistic architectural visualization of La Casa Nell’erba. We started with gathering and working with references, followed by the 3D world-building process, texture and material creation, lighting methods, and 3D rendering process. Finally, we discussed the post-production process and how it can enhance the final result.

Using Autodesk 3ds Max software, we combined models from various sources, such as Maxtree and Globe Plants, to create a detailed 3D model of the building and its surroundings. We paid particular attention to textures and materials, combining them with masks to achieve a realistic effect.

Lighting played a crucial role in achieving photorealism, and we used Corona Sun and Corona Sky to illuminate the scene. For interior lighting, we used regular Corona Light. We also used basic LUT Kim_Amland_Photographic_01 to apply to our renders.

Post-production was a necessary step to achieve the final result, which we accomplished by adjusting color correction in Photoshop and adding elements such as fire and sun glare. We combined 3D and 2D elements to finalize the desired effect.

Despite the tight deadline, we are proud to have created a spectacular and photorealistic image using simple tools. We hope this article provided valuable information and insights into creating photorealistic architectural visualizations.

Happy to answer any questions or comments, so please feel free to ask; we will happily answer them in the comments section. 

Thank you for dedicating the time to read our article!

Polytown Media LTD

© All Rights Reserved 2022

Somewhere in the Alps

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CASE STUDY by Visequence

Somewhere in
the Alps

Showcasing a commissioned project by Studio Visequence for Moser Wohnbau & Immobilien in Lans, Austria. The project aims to create a unique blend of comfortable living spaces and nature, highlighted by attention to detail and modern architectural elements and natural influences. The final product is a one-of-a-kind residential development captured in detailed 3D renderings created with industry tools such as 3ds Max, Corona Renderer, Forest Pack, and Photoshop. In this article, we look at the creative process and the tools used to bring this project to life.

Reading time: 2 min 14 sec

Introduction

This project aims to create a truly unique residential experience, one that seamlessly blends comfortable, private living spaces with an open and tranquil atmosphere. Our goal was to highlight the close relationship between architecture and the natural environment while also showcasing the luxury townhouses from the perspective of the residents who will call them home.

Attention to detail was of paramount importance throughout the design process. We carefully selected materials that accurately reflect future development and paid particular attention to the landscape design, which plays a crucial role in the overall aesthetic. Each townhouse features its own private terrace and garden, further emphasizing the connection to nature.

The exterior and interior design of the townhouses are a harmonious blend of modern architectural elements and the influence of the surrounding natural environment. Warm, natural materials and generous use of greenery further enhance this connection. We made sure to include all important details in the renderings so that the final product truly captures the essence of this one-of-a-kind residential development.

Table of Contents

Tools Used

The main tools used in creating the project were 3ds Max (both for 3D modeling and setting up the scene), Corona Renderer for lighting, Forest Pack for scattering elements, and Photoshop for post-production. With 3ds Max, we could create highly detailed models, while Corona Renderer allowed us to simulate lighting and shadows realistically.

Forest Pack was essential for creating realistic environments, as it allowed us to scatter objects, trees, and vegetation with ease. Finally, Photoshop was used for editing and post-production, enabling us to fine-tune the final image.

Gathering References

In creating the visualizations for this project, we drew inspiration from reference photos we gathered showcasing the spectacular mountain panorama surrounding the site. The client desired a mix of commercial and cheerful images, as well as some more moody shots showcasing the atmosphere of the development at different times of the day and in different weather conditions.

Throughout the design process, we experimented with various options for materials, camera angles, and lighting, ultimately settling on a warm and sunny aesthetic for the majority of the views.

Camera and lighting tests (were not chosen):

We also utilized actual photos of the surrounding area to ensure that the images of the future buildings were as accurate to reality as possible, including aerial shots for a broader perspective.

Post Production

Post-production played a crucial role in the final outcome of the project. We found that it was beneficial to add elements such as foreground greenery and certain background elements in post-production, while other parts that looked good in 3D were best left as they were. This approach allowed us to achieve a balance of realism and aesthetic appeal while also being mindful of the time and resources required for each stage of the process.

Here’s a short GIF that represents an example of the stages of post-production:

Final Comments

The project is inspiring because it’s always enjoyable to work on something that looks good and makes you eager to see it come to life.

Visequence is a creative studio based in Gdansk (Poland) which specializes in delivering high-end visualization solutions to architects, designers, and real estate developers worldwide. We have an individual approach to every project, and our main goal is to show future architecture in the best possible way. We are always open to new cooperation and waiting for Your projects.

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