I'm realy glad this BrainTrust session started again. The critical eye of a professional is very important to improve your skills and level!
@Gert Swolfs keep posting your work!
It took a long time, but here is BrainTRUST session 3, featuring a work done by Gert Swolfs – The Exposition Center. Check out the feedback by Adam, Alfa and I about this snowy, winter scene.
The BrainTRUST is a group of well-known and respected professional 3d artists and members of this community. Their aim is to provide detailed and constructive critique for images you submit. These critique sessions, once finished, are edited and published on this blog for all of you to read, learn and further comment on it.
This image is a commercial work done for an architect office in Belgium – Robbrecht en Daem Architecten.
The project is a polyvalent building with places for exposition, meeting and teaching, situated in a protected landscape called “Het Zwin”. The images were made as an entry for an architectural competition. That’s why there where only two weeks to make 6 images (two exteriors and 4 interiors).
All the images were made by one person – myself.
As you can see in the wire, there has been a lot of post production in Photoshop (the whole environment). This way I could win some valuable time. The background of the image consists of about 4 different pictures, mainly of trees, that I took on site.
one of the main aims for this project was to have as little impact on the environment as possible – build between the trees.
Although I am pleased with the result for the time frame given, I look to improve and advance a few steps up… I would appreciate the BrainTRUST’s feedback on that.
I used the following software :
And the same viewpoints in wire mode.
Gert added a few more images later on – So we can have better context… but the feedback was made for the first image.
And two interiors…
Thank you very much,
I took your comments from the previous session into consideration and introduced the Critique Overview Section to start with. This section summarizes the key points mentioned by the BrainTRUST members in their full critique along with my own personal feedback too, since it was impossible not to add this in during editing.
You can then go and read the complete feedback by each member to get more in depth and detail.
The key points covered in this overview are:
So, Lets get started…
For starters, the blend between CG and Photographic elements is performed very well at first glance. The perspective, consistent coloring and light levels match very well and I can read it as being a single piece.
All in all the image looks pretty balanced and you can’t really notice transitions between CG to Photographic areas at screen viewing resolutions. You can only start to see some issues when viewed at 100% size, and being a 7000px+ in the original image – you really get a front row seat seeing it all 
Although these issues will rarely pose any kind of real problem in visualization (thinking back about the discussion we all had about Luxigon’s Wadi Rum Images some time back) It is nice to get the “back of your fence painted too” like Paul Jobs suggested to young Steve (Very interesting read by the way, Steve Jobs![]()
So, at the “back of the fence” we see…
A big part of what makes the image, is the chosen point of view. The one you submitted for this BrianTRUST initially is much better then the second exterior image added later for more context.
Positioning the camera in way that we see the pavement, leading towards the main entrance from left to right, is a good one. This serves the story and actual circulation on site. The actual building facade keep going in its own diagonal from right to left suggesting the continuation of the circulation path and that is great too – the image keeps telling us a story.
But few things tamper with this story telling process, and could have been done better…
Most important one… you stop the story by not showing the interior very well. The Snowman and near tree block the entrance view, and the flat nature of your image weakens the overall story that could be told here.
Consider what could have happened if the image got more of a portrait aspect ratio to it… adding more foreground snow below and sky with possible tree tops visible above (ending of the canopies and seeing just clear skies).
In such a case, I would have taken the camera above a bit, thus exaggerating the diagonals of the pavement leading towards the entrance and the facade path going all the way back. That would have emphasized the circulation much better with the added depth to the image – just by changing the POV and aspect ratio.
Technical things aside, considering the subject matter, the image is rather boring (as any photo can be too). I find it hard to dive into it and wanting to know more – understand what I see. I feel it is our job as visualizers to try and lure the viewer in.
The chosen time of day, and subsequent monotonic gray look goes against the attempt of showcasing the life in the exposition building and around it. I think you totally missed the interior life on this image, which in our opinion should have been the main focus of the image… That and the connection with the outside – how it invites you in.
There is a story to tell here – and it is not being told. Or, we are just to bored to pay attention to it.
The sky is pure white, and in a snowy scene this doesn’t look all that good. White snow below – White sky above – and a lot of snow hovering in the middle too on the trees… the image lacks depth this way and is rather flat looking.
Adding blue for the far background and some fog could do wonders to this image. Some emotive qualities are badly needed here… you should try and experiment a bit more with colors, mood and try to draw attention to the interior parts of the building more than you do now. Playing with colors, and color contrast can help in that regard.
It can be achieved relatively simply just by changing time of a day to early evening and turning your colours to blue-vs-yellow / cold-vs-warm color scheme. We know that original background photo isn’t the best, because it shows just gloomy, diffuse lighting but with bit of work you would be able to actually paint light back in relatively easy.
Check out the following suggested look & feel I roughly sketched for you (using the iPad 2 for the first time for doing such a thing… with a Wacom Bamboo Stylus, SketchBook Pro app and Snapseed app).


There have been some great snowy projects featured on the blog, that could serve as great reference for a similar look & feel… such as…
This one features a gentle blue tone & fog to convey the sense of depth in the image.
Here the strong contrast between the cold blues & warm colors help to lure your gaze towards the comfort of the cabin… notice how you first focus on the red jacket on the right and then move left (SOA AD2 attendees would know what the hell I’m talking about here 

![]()
The pavement / path is rather important in the scene and and in the foreground, so it needs more detailing then it currently has. The edges between the snow and the pavement need better work (definition) and in a scene like this one would expect some snow / water on the pavement itself.
The snow on top of the path and building canopies is looking rather flat and floating… too monotonic. Some variations in the “clumps” of snow on top would go a long way in adding to the realism of that detail (I’m no expert on snow load baring structures, but can these canopies even take such snow on top?).
For some great tips in getting the snow just right, check out Bertrand’s 3D Snow Creation Tips.
Last thing about the wood cladding of the exposition center exterior… it is a rather large surface to cover with a wood texture the seems more fitting as a floor then a wall facade… it is also very flat looking. adding displacement or actually modeling the planks could help with better definition… perhaps some scaling too. making the planks bigger, but this may be a design constraint you had to face.
I’ll now hand you over to the Trust members full feedback, and look forward reading your opinion about this session in the comment section below.
Hello All, Let me add my little critique here.
The image looks good in first glance. Some small problems will appear once you zoom-in and it puts the image a bit down.
I do not know what was the main purpose of the image – If it is to be a technical correct representation of the structure or have more of an emotional impact and attract the viewer in.
The colorization would be acceptable in first glance, but if you would like to “sell” your image / design, you should try to experiment a bit more with colors, mood and try to draw attention to the interior parts of the building more than you do currently.
It can be achieved relatively simply just by changing time of a day to early evening and turning your colours to blue-vs-yellow / cold-vs-warm color scheme. I know that original background photo isn’t the best, because it shows just gloomy, diffuse lighting but with bit of work you would be able to actually paint light back in relatively easy. But as I said, easiest (and most elegant) solution would be to go more to evening scenario.
I would try to improve edges between snow and paving, also I would add some snow, puddles/ice and dirt on that path. Try to make step between path and entrance more distinct in the image.
Once that’s done, you have pretty nice base to experiment with colours / lights. Maybe try to experiment and bit exaggerate aerial perspective/depth by adding fog.
I really like those kids in right corner.
This is my first BrainTRUST session. Last year, when we were talking with Ronen about this sessions for the first time, I told him about a need I have to get some real critique that will help me advance my level of work. I actually sent one of my images last year for these sessions too, but I was not so lucky…
So now I will try to make a critique in an “architectural school” feedback style…
Although the lighting and scale of the render and all additional elements are matching, I see that there are some integration problems:
I like the Point Of View (Camera Angle). It makes me feel standing inside the courtyard as a viewer. I think the tree behind the snowman is blocking our view to the nearest entrance of the building and should be removed.
It will be better to shift the viewers eyes towards the entrance and inside the building with various elements. At this point, I would like to agree with the comments above that it is essential to emphasize the interior of the building more then it is done currently.
The pavement, being a dominant foreground element, needs more detailed modeling. As it is one of the main elements that interacts with the photo, I believe it is essential to make the item more detailed to have a more realistic and well-combined result.
I think there are some problems with wood materials.
The wood cladding looks more like a floor texture applied to a flat surface. I think it would also be better to feel some of the surface tactile properties. Some textures are highly repetitive. I also notice some UVW mapping problems on the pavement.
Hope you find this useful,
Alfa.
Thank you very much for taking the time to read this article. If you like to get such critique on your image do submit it using the – BrainTRUST Image upload form.
You can upload more than one image per project by using the form multiple times.
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