SOA #AcademyDay5 – Interview with MIR

I first interviewed Trond Greve Andersen & Mats Andersen, co-founders of Norway based architectural visualization studio MIR, back in March 2011 and had the pleasure to chat with them both following their presentation at SOA’s #AcademyDay5 in Venice last week.

We started with expanding on the title and content of their first presentation “MIR is a Restaurant”, continued about how they view the technical aspects of the visualization work and finishing with a question about how does a usual day look like for a founder of MIR, considering they need to manage a 10-14 people studio. For all of you thinking about applying to work at MIR, I asked Troned what is it they look for in an artist. Enjoy!

I thank Mats & Trond for this interview and the SOA team for making this happen. Read my post event summary to get a feel for what Academy Day is about – SOA Academy Day #5 – The Gathering.

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Excerpt from the 2011 MIR Interview

MIR is owned and run by two partners

Trond Greve Andersen (1979) – Graduate of the Norway National Academy of Art and design at Visual communications.

Mats Andersen (1978) – Graduate of the Norway National Academy of Art and design at Interior and furniture design.

Back then they were smaller with 5 other team members, which is now double at 10.

How did MIR came to be?

Me (Trond) and Mats met at the National Academy of Arts 12 years ago (1999). He studied Furniture and Spatial Design and I was trying to become a graphic designer/illustrator. At that time he was already using Lightwave for his furniture projects. I couldn’t believe the stuff he produced with it. The radiosity and caustics were amazing at that time.

BIG_NUUK3_FINISHED.jpg

Any special meaning to the name MIR?

MIR means peace and world in Russian. The MIR satellite was a high-tech installation in outer space controlled with analogue tools. The name is a gesture to how love, inventiveness, curiosity and knowledge is more important than modern digital technology.

MIR has a very unique and recognizable visualization style, that I like very much. It is dramatic and gray, most of time winter like. Can you define how that came to be? Does the geographical location play a big part in this?

We Norwegians like to think of ourselves as part of nature. In MIR we aim for an organic and naturalistic style that resonates with our understanding of the world. Rain, wind, snow and clouds are more normal to us than blue sky and sun. We use ambience as a tool to tell stories about the architecture.

Go ahead and read the full 2011 interview…

  • tomglimps

    Keep these coming!!! =) amazing, ronenbekerman! Thanks!

  • ronenbekerman

    tomglimps Sure… we have more interviews coming up!

  • ronenbekerman

    tomglimps Sure… we have more interviews coming up!

  • Thomas L Denney

    Visualization porn!

  • Thomas L Denney

    Visualization porn!

  • DavidHier

    ronenbekerman Fantastic interview with lots of insights. The comments about bright daylight scenes were spot on!

  • DavidHier

    ronenbekerman Fantastic interview with lots of insights. The comments about bright daylight scenes were spot on!

  • Anwar Hakim

    That was great to hear 🙂
    Keep them coming ronen 🙂

  • Anwar Hakim

    That was great to hear 🙂
    Keep them coming ronen 🙂

  • Very interesting interview ronenbekerman 
    archiviz, art and business altogether !

  • Very interesting interview ronenbekerman 
    archiviz, art and business altogether !

  • Márcio Augusto Lopes

    Pedro Gabriel

  • Aristotle Gaddi

    Thanks for sharing this. Another inspiration from the Master’s..

  • Mo Locke Vom Wunnenstein

    He really does look a bit like Samuel L. Jackson. Watch the name tags in the video haha.

  • Ronen Bekerman – 3D Architectural Visualization Bl

    So someone spotted this 😉 nice!

  • Vinametal Vina

    oMG! smeagoll was present.

  • luckyfox777

    Very nice interview, indeed! happy that my question (5 years future) got asked.
    *testing mid day sunny scene now* 😀

  • Trond’s lecture was so refreshing one… I was trilled to be there and hear how guys are thinking and doing theirs job with so much emotions and how they transfer it in meaningful and beautiful visualization product. Most powerful tool of an artist isn’t his pen, but his imagination and passion, and this guys knows that very well…

  • Anders Ryttar

    I could watch stuff like this all day, this is great.

  • Andreu Arévalo Llàcer

    so inspiring! 🙂

  • These MIR lectures where highly inspirational. Thanks for that!

  • coolshab16

    its really great to knw about the worlds most finest archiviz compny so closely..!
    its soo inspiring 🙂 i love MIR n thier works they are awesum…

  • coolshab16

    its really grt…
    thier works are awesum and so beautifully they present every single image. 🙂

  • coolshab16

    its really grt…
    thier works are awesum and so beautifully they present every single image. 🙂