Expanded Life

Expanded life is the brainchild of Israeli Architect & Designer friend of mine – Israel Yaniv. The idea came to him in his sleep while dreaming about expanded metal meshes… those being used for reinforcement of plaster or for the cladding of buildings (An architects dream – go figure). It took him 3 years to translate that dream of a mesh world into the first small expanded life creatures you’ll see here. I was completely fascinated by these little buggers and the process of making them, which references traditional crafts such as the anatomy pop-up books that first appeared in the 14th century and Japanese Kirigami (a variation of Origami) while leveraging advanced technology in manipulating metal – taking a 2d cleverly cutted out shape and manually expanding it to LIFE!

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432 Park Avenue

432 Park Avenue, NYC’s soon to be the tallest residential tower (also in the western hemisphere) just hit the 50% milestone in last month, reaching a height of 700 feet. Emmy-award-winning branding and creative agency DBOX is in charge of branding and creative for this project designed by architect Rafael Viñoly, and you should have a look at it if you didn’t already. Where can you see the film they made for it you ask? well… that is truly a million-dollar question!

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