One of the UK’s largest purpose-designed ‘Build to Rent’ scheme

Talented architecture goes beyond a physical structure. Even goes beyond a physical world. The combination of materials, weight, light and form are greater than the sum of its parts. Plant the idea in this flower pot and it will lead you to the creation of tension and mystery. It is in this mystery through which our imagination is activated, enabling us to relate, contextualize and go beyond our physical experience. Without this ingredient, the created image is just a simple sum of the parts, no more than just an algorithm in which these parts are arranged. Each of us can recall how many countless hours were spent playing with LEGO. But as grown-ups, we hardly remember how in physical space our imagination would transform simple cubic structures into our fantasies. We must see architecture as a covenant to explore and stimulate the imagination through a visual language that can offer another spatial experience.

This image was inspired by the song ” So Cold ” by Ben Cocks, quite an old song and very sad. Same as my emotions were when I used one of my old visualisation projects done a long time ago to create an artistic impression over a new residential area in London. As everyone knows, the rules for the commercial projects sometimes put very heavy chains on creativity, and the boundary walls are quite narrow and we, artists miss the opportunity to create a content, which speaks to viewers, sing to them, cry and sometimes maybe shout from the rooftops. I’ve intended to inject some hot blood in the cold marble veins of commercialisation, tell some story here. And if you felt anything and hesitated just a little bit before turning the page down, then my long hours weren’t spent in vain. ​​​​​​​