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The Craft

Architectural Visualization Craftsmen.

the-craft.co/


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ABOUT ME

The Craft is a creative design studio crafting visuals that make a difference. We are a team of curious digital artists with excellent instincts and ever-evolving technical skills on a mission to help hotel brands, developers, branding agencies, architects, interior designers, and landscape designers tell their projects' stories by crafting high-fidelity images, animations, and virtual experiences that resonate with their audience and help them win projects in hospitality, residential, commercial and product sectors. #TheCraftTLV

"Have no fear of perfection - you'll never reach it!"

My Top Software

3dsmax
Corona Renderer
SketchUp
Forest Pack
Photoshop
GrowFX
Floor Generator
RailClone
V-Ray
After Effects
Lumion
AutoCAD

Rothschild 87

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, RailClone, SketchUp / by The Craft

Rothschild 87 - Urban renewal project in "The White City" of Bauhaus that is Tel Aviv, Israel. Visualization by The Craft and Architecture by Stability Studio.

Read more

TOLLMAN's @Work - Open Your Mind

April 28, 2023 / in 3dsmax, After Effects, Corona Renderer, GrowFX, Photoshop, SketchUp / by The Craft

Open Your Mind. The future of the work environment concept and clip crafted for Tollman's Israel.

Read more

GLE Residence

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, RailClone, SketchUp / by The Craft

A one-story private residence in Kfar Shmaryahu, Israel. A residence whose framework is its design and whose pool is for swimmers.

Read more

Brener 4

April 28, 2023 / in 3dsmax, Corona Renderer, Photoshop, RailClone, SketchUp / by The Craft

Have you ever seen an Israeli TOWNHOUSE, a preservation building in Tel Aviv, inside? The Craft created a set of exterior and interior architectural visualizations for a unique renovation project in Tel Aviv, Israel. Designed by Architect Raz Melamed.

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Making of Lush

April 28, 2023 / in 3dsmax, Corona Renderer, Photoshop / by The Craft

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Mandarin Oriental Boston Suite

April 28, 2023 / in 3dsmax, Corona Renderer, Photoshop / by The Craft

A set of images of the newly renovated 5-star Mandarin Oriental Hotel Suite in the heart of Boston. Crafted for Champalimaud Design by The Craft.

Read more

Boxer House

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, Lumion, Photoshop, RailClone, SketchUp / by The Craft

Private residence in Israel

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Stillman Residence

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

Exploring this house once more with a photographer's eye and an improved tool-set.

Read more

Atterbury

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

A house in Southampton

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A1 Apartment

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Photoshop, SketchUp / by The Craft

The A1 Apartment by Architect Raz Melamed at the 1st Ahimeir Street Residential Tower in Tel Aviv, Israel.

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KF House

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop / by The Craft

CGI Visuals showing a private house design in Israel. Designed by Orly Shrem Architects.

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MMF House, Part ONE

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

Architectural visualization project for a one-story house in Neve Yarak, Israel.

Read more

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143

Rothschild 87

Rothschild 87 - Urban renewal project in "The White City" of Bauhaus that is Tel Aviv, Israel....

0

663

TOLLMAN's @Work - Open Your Mind

Open Your Mind. The future of the work environment concept and clip crafted for Tollman's Israel.

0

1471

GLE Residence

A one-story private residence in Kfar Shmaryahu, Israel. A residence whose framework is its design...

0

541

Brener 4

Have you ever seen an Israeli TOWNHOUSE, a preservation building in Tel Aviv, inside? The Craft...

0

6433

Making of Lush

0

611

Mandarin Oriental Boston Suite

A set of images of the newly renovated 5-star Mandarin Oriental Hotel Suite in the heart of Boston....

0

825

Boxer House

Private residence in Israel

0

997

Stillman Residence

Exploring this house once more with a photographer's eye and an improved tool-set.

0

981

Atterbury

A house in Southampton

0

1114

A1 Apartment

The A1 Apartment by Architect Raz Melamed at the 1st Ahimeir Street Residential Tower in Tel Aviv,...

0

1550

KF House

CGI Visuals showing a private house design in Israel. Designed by Orly Shrem Architects.

0

1468

MMF House, Part ONE

Architectural visualization project for a one-story house in Neve Yarak, Israel.

Rothschild 87

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, RailClone, SketchUp / by The Craft

Rothschild 87 – Urban renewal project in “The White City” of Bauhaus that is Tel Aviv, Israel. Visualization by The Craft and Architecture by Stability Studio.

We are showcasing the addition of three floors over a conservated building originally planned by Architect Carl Rubin in the international style. The original square composition maintains the continuous horizontal lines by subtracting volumes in favor of balconies along the whole façade.

Studio: The Craft - Interior Design & Architectural Visualization
Personal/Commissioned: Commissioned Project
Location: Tel Aviv

TOLLMAN's @Work - Open Your Mind

The Craft

April 28, 2023 / in 3dsmax, After Effects, Corona Renderer, GrowFX, Photoshop, SketchUp / by The Craft

Open Your Mind. The future of the work environment concept and clip crafted for Tollman’s Israel.

Client: Tollman’s
Art Direction: Studio Koniak
Original Sound and Editing: Udi Naor
Scene Design, Stills, and Animation: The Craft

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Tel Aviv

GLE Residence

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, RailClone, SketchUp / by The Craft

A one-story private residence in Kfar Shmaryahu, Israel. A residence whose framework is its design and whose pool is for swimmers. The Craft created a set of exterior and interior architectural visualizations for this unique house designed by Architect Raz Melamed.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Kfar Shmaryahu

Brener 4

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Photoshop, RailClone, SketchUp / by The Craft

We had the pleasure to craft visuals for a conservation building, designed by an architect whose name is unknown, which currently has five separate apartments.
The architect and clients decided to turn it into a single-family house, with a ground floor and a large garden, an upper floor with a beautiful huge space, and a roof for parties.
The dilemma was whether the living space, living room, kitchen, and primary bedroom would be on the ground, with access to the pool, and the children’s rooms on the top floor, as seems logical.

Or,

Make the children’s rooms on the ground floor, including a small dining area in front of the pool, a vast space with a high ceiling, unique in its beauty, design the living space.
We’ve crafted views to show both options, and the clients chose the second option. Less conventional but more beautiful.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Tel Aviv

Mandarin Oriental Boston Suite

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Photoshop / by The Craft

A set of images of the newly renovated 5-star Mandarin Oriental Hotel Suite in the heart of Boston. Crafted for Champalimaud Design by The Craft.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Boston

Boxer House

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, Lumion, Photoshop, RailClone, SketchUp / by The Craft

These images represent Stage A of the work, intended to get approval for the general concept of the house and direction of landscaping.

The first steps are taken inside SketchUp to define the initial house design and then moved to 3ds Max and rendered with Corona Renderer.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: N/A

Stillman Residence

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

Worked on this house in the past (cover image), and now exploring it more with a photographer’s eye and an improved tool-set.

Studio: The Craft
Personal/Commissioned: Personal Project
Location: Long Island, NY, USA

Atterbury

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

Not much we can say other than – “A house in Southampton” 😉

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Long Island, NY, USA

A1 Apartment

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Floor Generator, Photoshop, SketchUp / by The Craft

The A1 Apartment by Architect Raz Melamed at the 1st Ahimeir Street Residential Tower in Tel Aviv, Israel. Building Architect: Yashar Architects.

Visit us on The Craft Behance Page too.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Tel Aviv

KF House

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop / by The Craft

CGI Visuals showing a private house design in Israel. Designed by Orly Shrem Architects.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Kfar Shmaryahu

MMF House, Part ONE

The Craft

April 28, 2023 / in 3dsmax, Corona Renderer, Forest Pack, GrowFX, Photoshop, SketchUp / by The Craft

Architectural visualization project for a one-story house in Neve Yarak, Israel, done so the homeowners could get a feel for the house.

Studio: The Craft
Personal/Commissioned: Commissioned Project
Location: Neve Yarak

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