Polytown Media 3DDAY #01

May 30, 2014 |  by  |  Inspiration, News, Visualization

I was very proud to host this week a first of its kind event dedicated to Architectural Visualization and V-Ray in Israel. Earlier this year I’ve invited Chaos Group to take part in Polytown Media 3DDAY #01 and was very happy to host them this Wednesday as part of V-Ray Days Israel 2014, along with Studio Aiko and Architect Omri Ron. What was on the menu you ask? Three captivating presentation, great 3d loving crowd and great food on the fresh and dazzling Mediterranean seafront Daniel Hotel in Herzliya, Israel.

polytown media chaosgroup official partner Polytown Media 3DDAY #01 Wednesday this week was sunny great… and all 3d heads gathered around 17:30 into the Daniel Hotel on this beautiful beach strip in Herzliya for what turned out to be a very successful event. HerzeliyaSideView 728x485 Polytown Media 3DDAY #01 Starting with food, drinks and sea view… to open up the day. POLYTOWNMEDIA3DDAY01 8302 728x485 Polytown Media 3DDAY #01 Realizing there are many 3d people out there… and being glued to the computer all the time is not an option! POLYTOWNMEDIA3DDAY01 8301 728x424 Polytown Media 3DDAY #01

The Presentations

We had 3 speakers this time :

  1. Simeon Balabanov, V-Ray Master Trainer from Chaos Group, Bulgaria.
  2. Omri Ron, Architect at Kimmel Eshkolot Architects, Israel.
  3. Meny Hilsenrad, Yair Alony & Ohad Barda from Studio Aiko, Israel.

All presentation were focused on the use of V-Ray in Architecture Visualization (mostly) on the SketchUP and 3dsmax platforms. POLYTOWNMEDIA3DDAY01 8355 728x424 Polytown Media 3DDAY #01

Simeon Balabanov

V-Ray Master Trainer, Chaos Group.

Showcased the new features of V-Ray 3.0 for 3dsmax, V-Ray 2.0 for Sketchup and a bit of what is new for the Rhino platform as well. POLYTOWNMEDIA3DDAY01 8360 728x485 Polytown Media 3DDAY #01 Chaos Group provides innovative rendering solutions for the media, entertainment, and design industries. For over a decade the flagship rendering software, V-Ray®, has set the standard for speed, quality, reliability and ease of use, and it has become the rendering engine of choice for renowned international studios. The company proudly supports the 3D community through a suite of software solutions: V-Ray® for Autodesk® 3ds Max®, V-Ray® for Autodesk® Maya®, V-Ray® for Autodesk® Softimage®, V-Ray® for Rhino® and V-Ray® for SketchUp® (and more in prep work).

Omri Ron

Architect, Kimmel Eshkolot Architects.

Showcased his V-Ray for SketchUP workflow based on a real building design project in Tel-Aviv, focusing on the rendering from the architect’s point of view considering the various constraints and architecture office has to deal with when approaching visualization in-house. POLYTOWNMEDIA3DDAY01 8335 728x485 Polytown Media 3DDAY #01 Here’s the building that was showcased… also being used as the cover for Omri’s V-Ray for SketchUP Training Book.

omriron vray 2 book pile ptm2 728x415 Polytown Media 3DDAY #01

From a simple SketchUP model to final day and night render leveraging the new V-Ray Light Dome and Proxy features of version 2.0

GB6 model 01 728x343 Polytown Media 3DDAY #01

GB6 model 01 proxy 728x343 Polytown Media 3DDAY #01

Omri Ron graduated at the Tel-Aviv architecture school in Israel, and currently works at Kimmel Eshkolot Architects, an office responsible of designing various project in Israel and Worldwide: Public Buildings, Education Centers, Hotels, Luxury residential and overall city planning and parks. He is a software instructor for architecture and design, and author of software guide books. He also writes for online magazines and portals, such as Archiblender and Saf about topics related architecture and architects.

Ohad Barda

Studio Manager, Studio Aiko.

Introduced Studio Aiko for what was their first public appearance. POLYTOWNMEDIA3DDAY01 8479 728x584 Polytown Media 3DDAY #01 after running down the various fields they work in and the tools they use, he showcased their workflows exampled by two main projects…

The Hilton OVO Hotel in Warsaw, Poland.

17 Arlozorov in Tel Aviv, Israel.

Studio Aiko was founded by Yair Alony and Meny Hilsenrad in 2005, Studio Aiko is a young & dynamic studio, specializing in a wide variety of CG content and visual effects. We provide high-end products, aimed for excellence, while constantly renewing and refining our professional skills. Whether the project is a TV content, advertisement, architectural visualization, product simulation or other – Studio Aiko is committed to producing work of the highest quality for its clients.

From that 2012 demo reel, Studio Aiko is providing you this highly detailed Apache Longbow 3d model to do with it whatever you like! Looking forward seeing this in some ArchVIZ visuals soon icon wink Polytown Media 3DDAY #01 1890375 660487300655475 878751234 o Polytown Media 3DDAY #01

About Polytown Media

Polytown Media is a creative studio, based on Tel Aviv, specializing in the visualization of architecture from concept to marketing, 3d software distribution and training. Studio Head, Ronen Bekerman, is also founder this great blog you are visiting now!



ronenbekerman moderator

I have the presentations on video, but they are in Hebrew... even so, would you be interested in a version with English subtitles of Studio Aiko's hour long piece?


First, I have to say THANKS for a great opportunity to eat well, drink (moderately) and enjoy the great view from the terrace.

Further more, as an architect using SketchUp and Vray, i definitely learnt a lot and improved my workflow.

Beyond that, the impressive work of studio Aiko was inspiring.

Waiting for the next one...


Hi guys!

As an Israeli 3D Artist /i must say this event, which took place last week was only a matter of time! After following Ronen's Blog in the past few years, I'd like to first of all thank him for making such an event happen.


The location (beach, sunset), hotel, the great buffet (yummy), getting to know new people in the 3d industry like they suddenly popped out of the ground and finally a took a break from WORK WORK WORK!

The highlight obviously was the great and inspiring presentation of Ohad from Studio Aiko. They are the greatest inspiration not only in Israel but also globally.

I hope that the next event will take place very soon!

And maybe this time we will have some foreign visitors too, to prove Israel is not just about camels and goats! :)

Have a nice week,


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