i like this article , lots of stuff to learn from.
long time ago i had the impression that everything should be done in max , with time i came to learn that photoshop is not a cheat.
and that rendering can be 3d or photoshop or free hand.
after that i started thinking that photoshop is a good option but not for animation work.
now after i read a couple of the articles here i saw that you can fool the mind into thinking its 3d work, you just need to be smart about it and know what you are doing.
very interesting and the video gave me some ideas for the project am working on right now, i can save time to render a clay render as animation, and still shots for finals, this will solve a big issue for me.